Sturgis officials are noting that while there is a perception of the rally being attended by older adults, more and more younger people are coming as well. According to the Rapid City Journal, rally promoters see that both the rally and the motorcycle industry in general are finding ways to adapt to younger crowds and continue to find new ways to bring the youth movement into Sturgis. The future of the Sturgis Motorcycle Rally is dependent on these youth trends to continue in its existance.
To read up on past and current Sturgis Rally news articles, click on this Black Hills Knowledge Network online news archive link.
For more information on the current 77th annual rally and it's history, check out this Black Hills Knowledge Network Issue Hub page.