The City of Rapid City settled its years-long lawsuit with Epic Outdoor Advertising concerning digital billboards, as reported by KOTA News. The two entities were at odds after the city passed an ordinance banning full animation and motion billboards after Epic already had been utilizing the new technology.
Under the settlement agreement, the current billboard ordinance will remain, but an amendment will be included to exempt existing billboards from requiring a conditional use permit. The agreement will also allow Epic to implement larger billboards along locations near I-90, but additional full motion billboards will no longer be permitted. Council members voting in favor of the settlement did so in part to save additional tax-dollars from being spent on further litigation.
To read more about the history of billboards in Rapid City, visit the Black Hills Knowledge Network’s issue hub page.