Today Sturgis is home to 6,627 people, according to the 2010 Census. With a median age of 41, the population of Sturgis is growing slightly. Since the 2000 Census, it has posted a growth of 2.8 percent.  In the city of Sturgis, there are 1,656 people per square mile.

The majority (93.9 percent) of people in Sturgis are white. American Indians constitute 2.3 percent of Sturgis’s population and 2.6 percent are Hispanic. In 2010, 2.6 percent of the population reported belonging to more than one race.

Meade County officials believe that many residents were not counted in the 2010 U.S. Census. According to Deputy Planning Director Bill Rich, information from the board of equalization indicates that residents of the City of Summerset were missed entirely and the City of Sturgis may have been undercounted. All totaled, county officials are asking the Census Bureau to revise the population count by adding 3,305 people to the county's reported population of 25,434. County officials commented on the issue in the Meade County Times Tribune.